Visit Isle of Wight plans to unveil marketing plan at annual tourism conference

Published on : Saturday, November 16, 2019

Next week ISLE of Wight tourism will be heading towards Lower Hyde Holiday Park for the Island’s annual tourism conference.


Hosted by Visit Isle of Wight, the event will be held at the Shanklin holiday park on Wednesday — where the main theme will be the impact of digital marketing and accessibility in tourism.


Speakers will include Tourism South East’s Mark Smith, Expedia’s Andrew van der Feltz and disability champion Chris Veitch


Visit Isle of Wight managing director Will Myles, who will present an overview of the Island’s marketing plan for 2020, said: “The tourism conference is a benefit for the Wight BID levy payers.


We host it every year and it allows that expert knowledge and advice that sometimes might help them with their own businesses.


“Digital marketing is the way forward, that’s where people get the best return on investment, and accessibility is worth £12 billion pounds in the UK tourism sector. It’s a key message coming from Visit England to develop that.


“There’s something really in this for everyone and if you can go home with a few nuggets from the day to help your business that is what this tourism conference is about.


“The marketing plan for the Island is really important. People can buy into that, they can buy into the ethos of where we are taking it, where we take the Island, where we take it off Island.


“People on the Island won’t necessarily see what we’re doing, but they will have a better understanding of what we are saying to people, to attract people to this Island.”


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