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Published on : Wednesday, November 20, 2013
The interactive website, accessible across all platforms from PC to iPad and mobile, gained the IMA Best in Class (Tourism and Travel) 2013.
More than 200 websites competed for the award, which recognises outstanding planning, execution and overall professionalism.
Judges gave www.visitkent.co.uk a total of 485 points out of maximum of 500 including the highest scores possible, 100 points, for both content and feature functionality, closely followed by 98 points for usability and 97 for design.
The Interactive Media Council, which organises the awards, describes a Best in Class winner as “one of the world’s most well-executed websites”.
Lynnette Crisp, head of marketing at Visit Kent, said: “The Visit Kent website is the showcase for everything that the Garden of England and its many tourism businesses have to offer our visitors and our residents.
“We worked very closely with our digital agency, Rippleffect, our local authority and private investors, and regular website users to develop a three-year digital strategy.“Our planning and extensive research really paid off. We now have an internationally acclaimed website that reflects our county – our diverse and inspiring landscapes, our many different destinations, attractions and special events, as well as the very wide range of places available to stay.
“But more than this, we have a website where people can research the destinations and experiences that meet their individual needs to ensure they get the very best out of their visit to Kent.”
Local destination websites linked to the Visit Kent online platform include Visit Thanet, Visit Ashford and Tenterden, and Visit Swale.
Source:- Visit Kent