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Published on : Thursday, January 14, 2016
Fans of Philadelphia now have a fun, free way to share their Philly love and pride with the people they message thanks to a new keyboard launched today by VISIT PHILADELPHIA®, the city’s official destination marketing organization. The Philadelphia Keyboard debuts more than 60 emojis, GIFs and videos that come in the form of a winking Liberty Bell (emoji), a flashing Yo! graphic (GIF) and a bird’s eye view of the William Penn Statue atop City Hall (video), to name just a few examples.
With one million fans and followers across 18 social media accounts, VISIT PHILADELPHIA’s social media accounts communicate with travelers and locals daily about Philadelphia happenings. The Philadelphia Keyboard will help keep these conversations going by giving people a new, creative way to talk about Philly in their private, day-to-day messages.
“VISIT PHILADELPHIA embraced social media early on, and we’re continually adapting as new online tools emerge,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “Our goal is to reach travelers and Philly fans on smartphones and tablets—where they spend a good amount of their time—and make their interactions with Philadelphia fun and personal.”
What The Keyboard Is & How To Use It:
The new keyboard illustrates the attractions and icons of the City of Brotherly Love through more than 60 iconic Philadelphia emojis, GIFs and videos. The image-based emojis work in text and email messages, along with apps that support pasting of images, like Facebook Messenger, WhatsApp, Kik, Tango and others. The specialty keyboard does not work on some devices and platforms such as Twitter, Instagram or Google Voice.
Featuring artwork designed by VISIT PHILADELPHIA’s in-house creative team, the Philly emojis give users a fun, new way to express themselves when they’re feeling pumped like Rocky, wise like Benjamin Franklin or hungry for a cheesesteak.
“Texting and message apps have become an increasingly popular way to communicate, and people love using emojis,” Levitz said. “We want Philadelphia to be a part of these conversations, so rather than wait for a Ben Franklin emoji to come out, we created our own.”
In addition to Ben Franklin (everyone’s favorite Founding Father), the Philadelphia Keyboard features imagery representing such Philadelphia icons as the William Penn statue atop Philadelphia City Hall, the LOVE sculpture at Love Park and VISIT PHILADELPHIA’s own “XOXO” from the beloved With Love, Philadelphia XOXO® campaign.
VISIT PHILADELPHIA also partnered with 10 Philadelphia businesses to create their own branded icons for the keyboard. Partners include:
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