Published on : Thursday, November 23, 2017
As per Visit San Antonio, San Antonio is the number one Christmas lights destination in the country. This means greater number of people will be traveling to the Alamo City to understand and experience the place out and out.
Point to note, what keeps the tourism of San Antonio motor running? As per thousands of surveys done by Visit San Antonio, it’s a very important family.
“Marketing tells us the No. 1 visitor is a young family. They are in their 40s. They are coming in. They have a couple of kids, and they are going to stay 2.4 days.” explained Richard Oliver, with Visit San Antonio. That is only one of the finding of 2016’s huge data compilation. One more statistic explains that 73 percent of people who come to San Antonio are mainly from Texas. These people visit almost every year. Visitors from outside state generally visit the city during the winters.
“One of the things we pitch a lot is that we are a beautiful city at a time of year when it’s not so beautiful where you are,” Oliver said.
In the fight between millennial and baby boomers, they are pretty much constant in the Visit San Antonio department.
To quote Oliver, “they love history and culture. It’s the No. 1 thing that people come here for — history and culture. But at the same time, if you’re a family, you have that diversity of attractions. ‘Hey, let’s got to the Witte. Let’s go to the McNay for us, but we can go to the Witte for the kids, the DoSeum, some of those places.”
A massive project is in progress in which there will be collaboration between Visit San Antonio and MasterCard.
“It’s going to be very much more into the weeds than we have done before, and show us what they are spending, this is what we should market, how far out should we market, where should we market,” Oliver said.
Tags: Visit San Antonio