Visit Scotland Alan Cumming back to his roots

Published on : Saturday, November 28, 2015

unnamed (17)Award-winning TV and film actor, Alan Cumming, has teamed up with VisitScotland and NBC to inspire millions of US visitors to come to Scotland.

 

The Good Wife and X-Men star will be featured alongside George Oliphant, host of NBC’s George to the Rescue, on a whistle-stop tour of Scotland to be broadcast as part of NBC’s 1stLook programme in early 2016.

 

The half-hour programme will feature areas of Scotland important to Alan, including a return to his hometown of Aberfeldy, Perthshire. VisitScotland hopes that the broadcast will inspire US visitors to follow the actor’s footsteps and plan their own adventure to Scotland.

 

The NBCUniversal Owned Stations’ lifestyle production company, LX.TV, will also shoot vignettes on Edinburgh, golf, food and drink and history and heritage to be broadcast alongside the programme.

 

Abbotsford House in the Scottish Borders – the home of Sir Walter Scott – will feature in the network’sOpen House property and design programme, which also airs on NBC stations nationwide.

 

The programmes combined with TV spots are expected to reach around 6 million US homes.

 

Alan Cumming said:

 

“I always love coming back to Scotland and I always love it when my American friends ask me about it. So now I get to come and shoot a show where I both revel in Scotland and show it off to my friends back in the States – a double whammy!”

 

George Oliphant, host of NBC’s George to the Rescue, who will accompany Alan, said:

 

I am truly excited to share the many traditions and treasures of Scotland with our viewers. As the grandson of a Scotsman, this is an amazing opportunity for me to connect to my past, meet the wonderful Scottish people, and experience all the things that make me love Scotland!”

 

Malcolm Roughead, Chief Executive of VisitScotland, said:

 

“This is a fantastic opportunity to showcase the rich tapestry of what Scotland has to offer visitors through the eyes of one of its famous sons. The USA is a diaspora stronghold and was last year’s biggest international market for trips to Scotland.

 

“A total of 214,000 trips were made by US visitors last year – a third higher than in 2013 – which brought in an incredible £436 million to the Scottish economy and helped make 2014 our biggest year for North American visitors in over a decade.

 

As one of our most important markets for ancestral visitors we hope these TV programmes will inspire even more visitors to follow in Alan Cumming’s footsteps and take the journey to our beautiful shores.”

 

Abbotsford, the home of Sir Walter Scott, set in iconic Borders landscape next to the river Tweed and now a short walk to the new Tweedbank station linking it directly to Edinburgh’s Waverley station, features a state-of-the-art visitor centre, restaurant as well as the quirky Historic House and Gardens. Abbotsford reveals the remarkable story of the world-renowned Scottish writer, from his birth in Edinburgh in 1771 to the cultural legacy he left to Scotland and the world.

 

Giles Ingram, Chief Executive of Abbotsford, said:

 

“We are excited to have this huge opportunity to feature Sir Walter Scott’s legacy to Scotland in such high profile media as the NBC local stations.

 

“Abbotsford is a leading destination in Scotland and attracts tourists from all over the globe. Americans currently represent 4% of our visitor numbers and we hope that this coverage will inspire more to come and discover the literary hero, Sir Walter Scott.”

 

 

Source:- Visit Scotland

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