Visit Scotland Moment of youth

Published on : Tuesday, December 15, 2015

yuthScottish tourism businesses are being urged to recognise the importance of the youth market in the coming months, following today’s publication of a new trends paper by VisitScotland.


Produced by the national tourism organisation’s Insight department, Trends for 2016 highlights #Travennial-generation: Recognising the Importance of Youth as one of seven key consumer developments for hotels, B&Bs, restaurants and other tourism businesses should consider over the next year.


Aside from the over-65s, 16 to 24-year-olds stay longer in Scotland during January-March than any other domestic demographic, so businesses are being urged to think about appealing to younger visitors during the off-season, with Trends for 2016 highlighting the fact that the youth market seeks quality for good value.


The paper also focuses on the young at heart, with The Return of the Original Trendsetters inviting businesses to help the Baby Boomer generation (those born between 1946 and 1964) to rediscover their youthful exuberance by offering pursuits normally associated with younger visitors.



Other trends for 2016 are:






Chris Greenwood, Senior Tourism Insight Manager at VisitScotland, said:

“The tourism and hospitality sectors are increasingly sensitive to consumer trends and economic conditions, so having an informed outlook is vital. By analysing and identifying trends, we are able to offer valuable advice to Scotland’s tourism industry, ensuring they are in the best possible position to welcome visitors from all over the world.”




Source:- Visit Scotland

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