VisitBritain announces campaign to attract more visitors from Italy

Published on : Saturday, February 4, 2017

VisitBritainThe #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign was formally announced at an event for travel trade and press in Milan hosted by VisitBritain, the Department for International Trade, the British Council and the Foreign & Commonwealth Office to showcase why 2017 is a great time to come to Britain.


The six-week print and digital campaign officially kicks off on 1 March 2017 and uses images of authentic experiences and activities filmed on locations across Britain to inspire Italians to visit and find their own amazing moments.


VisitBritain Director Patricia Yates said:

“Britain’s hotels, shops and attractions are offering great value for Italian visitors, who enjoy visiting our parks and gardens, heritage sites and shopping in our world-class stores.


“By promoting the sheer diversity of incredible experiences on offer, we want to inspire more visitors from Italy to book a trip right now to come and discover their own amazing moments.”


As at the end of December, Britain was 14% more affordable for Italians compared with the same month in 2015.


The campaign drives visitors to a website ( (link is external)) filled with imagery and itineraries and inspires people to upload images of their own memorable moments from their trips using #OMGB, some of which will be shared across VisitBritain’s Twitter, Instagram or Facebook.


Latest figures show that during the first nine months of last year (January – September), inbound visits from Italy to the UK were up 12% on the same period in 2015 to 1.5 million, with visitors spending £758 million, up 18%.


The #OMGB campaign is part of the UK Government’s global GREAT Britain campaign, which promotes the very best of what Britain has to offer as a place to visit, study, invest and do business.


Inbound tourism is worth more than £26 billion to the UK economy.


One Response to VisitBritain announces campaign to attract more visitors from Italy

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 03 ITB Asia 2018
  • 09 ttfotm 2018
  • 10 Astana leisure 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 13 bitf 2018
  • 13 TTWarsaw 2018
  • 14 Global Wellness Summit 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 20 CITE_TTW 2018
  • 30 PATA


Get our toolbar!
Review on