VisitBritain launches film tourism campaign directed by Steven Spielberg

Published on : Thursday, June 23, 2016

VisitBritain launches film tourismAs Britain gears up to celebrate the 100th anniversary of Roald Dahl’s birth, VisitBritain showcased to the world what makes Britain a GIANT – and family-friendly – tourism destination.

 
The national tourism organisation launched an international ‘Where Giant Dreams come to Life’ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG.

 
The film, directed by Steven Spielberg and based on the book by Cardiff born author Roald Dahl, was filmed at locations across Britain including Blenheim Palace, London, the Isle of Skye and Bamburgh beach in Northumberland. The BFG film launches in the US on 1 July and in the UK on 22 July.

 
VisitBritain’s £350,000 six-week digital and social media campaign showcases magical, mysterious and dreamlike moments that can only be experienced on a trip to Britain. The campaign features a set of exclusive images featuring a selection of giant landmarks in Britain, including Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.

 
These images and other giant visitor experiences across Britain are being promoted across VisitBritain’s online and social media channels adapting its #OMGB (Oh My GREAT Britain) to ‘Oh My GIANT Britain.’ The campaign also wants people to upload their own images of ‘giant’ experiences and locations in Britain to their own social channels.

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