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Published on : Sunday, March 19, 2017
The US ranks fourth globally for the number of overseas visitors to Britain who watch a live Premier League match during their trip.
VisitBritain Marketing Director Clare Mullin said:
“The Premier League has a global fan base of billions so this is a fantastic opportunity to promote the energy and excitement of attending a match and exploring our vibrant football cities. The US has some of the most passionate football fans in the world and we look forward to bringing the biggest Premier League fan to Britain to experience one of the many amazing football moments that can only be had here.”
The competition is being promoted online with the hashtags #SuperFootballFan and #OMGB (Oh My GREAT Britain). It is part of VisitBritain’s global #OMGB ‘Home of Amazing Moments’ campaign which showcases the amazing moments that can only be had on a trip to Britain.
Britain is known globally as the ‘home of football’ and football is the number one sporting draw for international tourists to Britain.
More than 800,000 international visitors attended a Premier League football match during their trip to Britain in 2014, and they spent £684 million – highlighting not only the value to the UK economy of football tourism but its importance as a global draw for visitors.
VisitBritain has encouraged visitors from all over the world to travel to Britain and enjoy a Premier League football match with its Football is GREAT campaign, as part of its drive to get tourists out exploring more of regional Britain. Football is GREAT and #OMGB ‘Home of Amazing Moments’ are part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study, invest and do business.
Latest figures show that there were 2.7 million visits from the US to the UK from January to September 2016, up 3% on the same period in 2015, with visitors spending £2.5 billion, up 9% on the same period in 2015 and the highest spend for any January – September period since records began in 1961.
Last year was a record-breaker for inbound tourism to the UK with 37.3 million visits, up 3.4% on 2015, with visitors spending £22.2 billion, matching 2015’s record spend.
VisitBritain’s forecast shows that this growth is set to continue with 38.8 million visits this year, while spending by overseas visitors is predicted to reach £23.9 billion.