VisitEngland launches drive to revolutionise visitor information via Twitter

Published on : Wednesday, June 3, 2015

VisitEnglandVisitEngland, the national tourist board, has launched RealTimeTravelGuide.co.uk, a new online hub allowing users to tailor their break using real-time tweets from England’s tourism experts. The move reflects the trend by travellers to find real-time information online.

Teaming up with Tourist Information Centres (TICs) and local destination organisations from across the country, this new service aims to revolutionise how local tourism organisations and businesses share information to consumers via Twitter; bringing together a hive of real-time information for people researching things to do on holiday, planning a weekend, day trip, or making plans whilst already there.

A quick search reveals a map of England pin-pointing local Twitter handles providing real-time information. Users can search the site by destination or by interest, to find relevant local information that can help them get more out of their visit – from the latest news about local restaurants, seasonal activities, upcoming events and special promotions.

James Berresford, VisitEngland’s Chief Executive says; “This is an exciting and pioneering project and a tourist board first. We know consumers are increasingly using social media to find information and although a lot of information is already out there, this new site draws it all together to benefit everyone – providing destinations with a way to engage consumers online; support for SMEs who can share information on their product and services; and ultimately provide visitors with real-time information.”

James Berresford continues; “This is just the beginning. Our ambition is for this to become the go-to hub for visitor information – a vibrant, evolving online community that will inspire the modern consumer with relevant and timely information whatever their interest, and wherever they go in England.”

Will Scougal, Head of Brand Strategy, Twitter UK says; “It’s fantastic to see VisitEngland power the #RealTimeTravelGuide with engaging Tweets to create an innovative tool for the public and local businesses to explore destinations across the country”.

Tracey Crouch, MP, Tourism Minister says; “This is an innovative tool to help visitors find out about the many great destinations on offer across England. Modern travellers want to have the latest information about local attractions at their fingertips on social media. In a highly competitive market, taking a cutting-edge approach will give travellers a great experience of everything England has to offer.”

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