VisitEurope: Mobile App to Attract More Tourists

Published on : Sunday, December 1, 2013

VisitEuropeVisitEurope is a mobile app that will help most of Europe’s National Tourism Organizations entices more tourists. VisitEurope will offer the European Travel Commission with a unique digital platform to market Europe as a tourism destination: The application will be available free downloads on iPad in the US by the end of this year with Argentina, Brazil, Chile, and Canada to follow, along with the launch of a global web version. This app incorporates Amadeus’ online search technology that is expected to make travel inspiration and planning processes more appealing to travelers using their mobile devices. Moreover, this solution will also enable travelers to share their travel information through relevant social media channels.

Francisco Pérez-Lozao Rüter, Amadeus SVP, New Businesses, said “Digital technologies are revolutionizing the way Destination Management Organizations market and promote their products and services. We at Amadeus are convinced that the innovative technology of this platform will help DMOs be more competitive and visible, leveraging new channels such as mobile. The company’s technology would help the ETC attract potential travelers to Europe.”

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