Visiting Journalist Program A Success

Published on : Wednesday, November 13, 2013

downloadNovember is one of the busier months for the Visiting Journalist Program that is an integral part of Tourism Tasmania’s marketing strategy.

The Minister for Tourism, Scott Bacon said that journalists, online content generators and opinion leaders are supported to visit Tasmania for the purpose of creating editorial, online and social content to showcase Tasmania as a holiday destination.

“This month, the Visiting Journalist Program will support 11 programs.

“Of particular interest is the Singapore Media Corp – Food Source TV series.

“This is their fourth visit to Tasmania and the program has the highest viewership in Singapore.

“Tasmania is very popular with the Singaporean market and presents a great opportunity to showcase Tasmania’s food and wine experiences along with the destination, people and culture,” he said.

Mr Bacon said that other visits pending include:
Traveler-China magazine will feature an in-depth report to introduce Tasmania as a diverse and wonderful destination by its Wilderness, Wildlife, Culture and Heritage, Food and Wine, Art and lifestyle. The readers are growing Chinese middle and upper class that love travel and enjoy exploring new travel destinations; and

Patricia Boyer de Latour from France is visiting Tasmania to research an article on Tasmania, the main angle being the culture and art with a focus on MONA. Patricia writes for Madame Figaro –a high-end women’s magazine, displaying and analysing the latest trends in fashion, design, and culture.

Mr Bacon said that these international media placements put Tasmanian Tourism at the front of visitor’s minds, as well as building the Tasmanian Brand internationally which helps other Tasmanian products.

“Some of Australia’s leading weekend papers will also be publishing articles on the Freycinet Experience, the Bay of Fires Walk, the Hatherley Birrell Collection and the Mud Restaurant.
“These weekend papers have a readership of over 1.5 million people in our key Melbourne and Sydney visitor markets,” he said.

Mr Bacon said that since 2012 Tourism Tasmania has hosted 106 domestic and 75 International visits from visiting journalists that has generated $25.1 million in equivalent advertising value.


Source:- Tourism Tasmania

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