The Visitor Economy 2031 Vision for the Brisbane region targets tourism economy

Published on : Sunday, September 15, 2019

More than 500 operators, investors, industry, local councils and government partners have come together to deliver a bold new 12-year vision for persuading visitors to stay longer and spend more in the Brisbane region.

The Visitor Economy 2031 Vision for the Brisbane region targets visiting friends and relatives, holidaymakers, students, as well as major event and business travellers.

Lord Mayor Adrian Schrinner said that the Visitor Economy 2031 Vision, developed by Brisbane’s economic development board Brisbane Marketing, along with industry and regional tourism partners in addition to all levels of government, would help in releasing the potential of the Brisbane region.

Schrinner said, “Brisbane is transforming through A$12 billion (US$8.3 billion) worth of new developments, including Brisbane’s new runway, International Cruise Ship Terminal and Queen’s Wharf Brisbane.” He added that “There is potential to secure an additional A$6.5 billion a year in visitor expenditure and support 50,000 new jobs”.

The Visitor Economy 2031 Vision aims to build experiences in Brisbane, encouraging brand awareness and global advocacy, as well as persuade visitors to explore the entire Brisbane region and making Brisbane as a base to explore the rest of Australia.

Schrinner said work has already started for building a globally recognized brand for the region and discover new experiences.

Brisbane Airport Corporation’s CEO Gert-Jan De Graaff said that the city aims to attract more visitors and entice them to stay longer.

“Brisbane is entering an era of extraordinary opportunity and Brisbane’s new runway is a catalytic investment that will enable significant growth in international visitors for decades to come,” Graaff said.