The Visitor Economy 2031 Vision for the Brisbane region targets tourism economy

Published on : Sunday, September 15, 2019

More than 500 operators, investors, industry, local councils and government partners have come together to deliver a bold new 12-year vision for persuading visitors to stay longer and spend more in the Brisbane region.

 

The Visitor Economy 2031 Vision for the Brisbane region targets visiting friends and relatives, holidaymakers, students, as well as major event and business travellers.

 

Lord Mayor Adrian Schrinner said that the Visitor Economy 2031 Vision, developed by Brisbane’s economic development board Brisbane Marketing, along with industry and regional tourism partners in addition to all levels of government, would help in releasing the potential of the Brisbane region.

 

Schrinner said, “Brisbane is transforming through A$12 billion (US$8.3 billion) worth of new developments, including Brisbane’s new runway, International Cruise Ship Terminal and Queen’s Wharf Brisbane.” He added that “There is potential to secure an additional A$6.5 billion a year in visitor expenditure and support 50,000 new jobs”.

 

The Visitor Economy 2031 Vision aims to build experiences in Brisbane, encouraging brand awareness and global advocacy, as well as persuade visitors to explore the entire Brisbane region and making Brisbane as a base to explore the rest of Australia.

 

Schrinner said work has already started for building a globally recognized brand for the region and discover new experiences.

 

Brisbane Airport Corporation’s CEO Gert-Jan De Graaff said that the city aims to attract more visitors and entice them to stay longer.

 

“Brisbane is entering an era of extraordinary opportunity and Brisbane’s new runway is a catalytic investment that will enable significant growth in international visitors for decades to come,” Graaff said.

 

Related Posts

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2019
  • 18 HMIS 2019
  • 20 uzakrota Istanbul 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HICAP

      October 23 - October 25
    2. AviaDev Europe

      October 23 - October 25
    3. BANGLADESH INTERNATIONAL TOURISM FAIR

      October 24 - October 26
    4. ILTM CHINA

      October 30 - November 1
    5. WTM LONDON

      November 4 - November 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com