Published on : Thursday, October 12, 2017
The wider Waikato saw $1.4 billion between August 2016 and August 2017.
Plans to attract more tourism dollars to the Waikato include boosting Māori tourism, sports tourism, and agri-tourism, according to Hamilton & Waikato Tourism chief executive Jason Dawson.
The organization is already rolling out a plan to get more value out of the tourist dollar.
In the month of August 2017, visitors spent $101m in the region, which is a 4 percent increase on spending in the same month last year.
Dawson was also pleased about the 40-room expansion announced by Novotel. Offering 217 rooms and suites will allow Hamilton to keep up with demand, with the city growing into a business and visitor centre.
Other ideas for tourism expansion would be a billion-dollar development featuring a water adventure park in Horotiu. Mercer, in North Waikato, is also making a bid to put itself on the tourist map.