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Published on : Friday, July 7, 2017
Undiscovered Gems, highlights some of the other fantastic things to see and do in the region from outdoor adventures and star gazing to culinary quests and historical hideaways.
Part of VisitScotland and East Ayrshire Council’s latest marketing campaign, the interactive e-book, which is available on the VisitScotland website, includes suggestions such as taking in the scenery on the Sir Chris Hoy Cycle Path, sampling award-winning local produce at Dunlop Dairy and gazing at the infinite wonders of the night sky at the Scottish Dark Sky Observatory.
With a recent VisitScotland Visitor Survey revealing more than a quarter of visitors come to the wider Ayrshire & Arran region for its history and culture, visitors will also find advice about where to explore East Ayrshire’s rich heritage.
These additional assets build on the success of VisitScotland’s Spirit of Scotland global campaign and #ScotSpirit social movement which aims to raise the profile and reputation of the region as an outstanding place to visit, and to invest, live and work in.
The Undiscovered Gems e-book features:
Annique Armstrong, VisitScotland Regional Director, said: “This exciting new e-book builds on the success of VisitScotland’s Spirit of Scotland global campaign, helping raise the profile and reputation of East Ayrshire as a fantastic place to visit, live and work in.
“This is a great asset for VisitScotland, East Ayrshire and local businesses to showcase the rich offering, hidden gems and local stories of the region to visitors from across Scotland and beyond.
“With rich history, breath-taking natural landscapes and mouth-watering culinary delights, East Ayrshire offers something to suit all tastes. We hope this new e-book, will inspire people to discover East Ayrshire’s gems for themselves.”
Julie Sloan, East Ayrshire Council Tourism Development Officer, said: “With so many brilliant attractions and fantastic things to do, it was a hard task deciding what to include in Undiscovered Gems. There is so much to choose from! We hope it inspires readers and encourages visitors to explore some of our lesser-known, but equally exciting, ‘gems’. East Ayrshire offers something to suit all tastes and we look forward to welcoming even more people to our region on the back of this excellent new e-book.”