Published on : Tuesday, May 16, 2017
Tremendous preparations have been ongoing for the last few days to enhance the Highlands and islands into a growing market of international travelers from China. The chief executive of VisitScotland, Mr. Malcolm Roughead explained that the number of Chinese tourists entering the UK is pretty small. But the condition is improving though.
To quote him, ‘Looking forward there are other markets which present opportunities and the Chinese market is a very interesting one. It couldn’t fail to be, given the size of it. I always look at the Chinese market as dropping a pebble in a pond and creating a ripple effect. Once they started travelling they were going intra-Asia and then they started to push the boundaries so took in Australia and New Zealand which are enjoying huge increases in visitors. They are now coming into Europe but not yet in the same numbers. Paris gets something like three times the number of Chinese visitors that London does. But they’re coming and if we’re serious about tapping into that market we have to culturally understand what they are looking for and cater for their needs and demands.
The UK along with the USA, Germany, France, Australia and Spain, the top overseas markets are some of the biggest markets for tourists to the Highlands. On the other hand, China is being viewed as a major growing audience.