VisitScotland pioneers new approach to information provision

Published on : Friday, May 13, 2016

VisitScotlandThis month, VisitScotland is pioneering an exciting evolution in visitor information services in Glasgow, as it launches a new approach with partners and businesses to reach more visitors — wherever they are across the city — with the information they want, in the way they want, when they want it.

The way visitors access information about Scotland has changed dramatically in recent years, with many moving away from traditional channels in favour of online and mobile devices.

The new approach is built around people, digital content and digital connectivity and will see more information provided to more people through more channels – empowering the whole country to help visitors experience the Spirit of Scotland.

The new strategy will begin to roll-out from Monday 23 May, with a major new partnership with Glasgow Life when VisitScotland’s team of Visitor Service Advisors move from their current base on Sauchiehall Street to begin providing information and inspiration from new iHubs integrated within two of Scotland’s most visited attractions, Kelvingrove Art Gallery and Museum and the Gallery of Modern Art.

The new iHubs will enable visitors to speak to VisitScotland’s Visitor Service Advisors, make cashless ticket and accommodation bookings and pick up a range of information to take with them on their travels around Glasgow and across Scotland.

The iHubs will open at Kelvingrove Art Gallery & Museum, Argyle St, Glasgow G3 8AG and Gallery of Modern Art, Royal Exchange Square, Glasgow G1 3AH on Monday, 23 May.

Liz Buchanan MBE, VisitScotland Regional Partnerships Director, said:

“Glasgow partners have always worked together closely so the city is the perfect place for us to launch this new partnership model of visitor information services provision to reach more visitors through more channels. This is a very positive step forward which will help us ensure we give visitors the best possible impression and experience of Glasgow and Scotland.”

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