VisitScotland: Scottish tourism still punching above its weight

Published on : Thursday, July 13, 2017

unnamed (31)“These latest figures show that Scotland continues to punch above its weight in a hugely competitive global market, with our country seen around the world as a ‘must-visit’ destination.

 

“In the 12 months from April 2016 to March 2017, we saw a 3 per cent increase in trips and a 9 per cent increase in spend among our international visitors.

 

“This was driven largely by a 19 per cent increase in trips and a 40 per cent rise in spend among those coming from North America, who are showing an ever-growing appetite for our history, culture and our stunning landscapes. Favourable exchange rates during this period also played a part.

 

“We will, of course, not rest on our laurels. We need to think bigger about Scotland as a tourism destination to ensure we fulfil our potential – every visitor must get a quality experience every single time.

 

“Our industry is the heartbeat of the Scottish economy, causing a ripple effect which touches every industry and community, creating employment and economic growth.”

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