VisitScotland: Tourism Cattle Drive

Published on : Tuesday, February 23, 2016

Tourism Cattle DriveVisitScotland has launched a search for eight unique people to experience the summer of a lifetime – and get paid for the pleasure.

The national tourism organisation is looking for a team of energetic and outgoing people to attend to a herd of new, specially created and simply bovine Highland Cow (or ‘Coo’) Campervans.

From Inverness to Dumfries, Portree to Aberdeen, the campervans will travel around Scotland throughout the summer providing inspiration and information at some of the country’s biggest and best events, visitor attractions and tourism hotspots.

The lucky Coo-Visers (cow advisers) will attend to the every need of the herd, from shepherding vans along the countryside roads to allowing them to stop and graze in the urban centres.

As well as an udderly fun and unique exterior, set to be revealed in late March 2016, the Highland Cow Campervans will be fitted inside with digital equipment including I-pads, to excite both visitors and residents to explore Scotland.

The campervans are part of VisitScotland’s strategy to provide inspiration to visitors in new and innovative ways and in doing so extend a ‘personal touch’ to outreach marketing activity, passing on distinctive information about things to see and do throughout the country.

The initiative comes on the back of the launch of VisitScotland’s first ever global campaign. The Spirit of Scotland marketing campaign and #ScotSpirit social movement was launched by First Minister Nicola Sturgeon on 10 February and seeks to inspire the world to discover and share Scotland’s unique spirit– whether it’s the magic of the landscapes or the warmth of the people.

The Coo-Visers will be responsible for the campervan allocated to them, including the technical equipment and information stored inside and will be required to drive across the country to key events throughout Scotland, engaging with locals, tourists, and industry. They will be at the forefront of delivering a new approach to customer service for VisitScotland.

Malcolm Roughead, Chief Executive of VisitScotland said:

“We are so excited to soon be releasing our Highland Cow Campervans into the Scottish countryside and we know everyone will enjoy seeing them travelling around the country! These Coo-Visers will be a really important part of our new strategy – to provide inspiration to visitors in new and innovative ways, and the personal touch is something that #ScotSpirit is all about. These brilliant new tourism roles are a great opportunity for anyone who would like a summer of encountering breath-taking landscapes, experiencing fantastic events and meeting interesting people. I may just join them on some of their adventures!”


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