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Published on : Friday, May 20, 2016
VisitScotland Chief Executive, Malcolm Roughead, responds to the release of the quarterly International Passenger Survey (IPS) tourism statistics by the UK Office of National Statistics (ONS) and the domestic tourism statistics derived from the Great Britain Tourism Survey (GBTS). He said:
“We have recorded our highest combined visitor spend since 2005, showing that interest in the country continues to fuel increased economic growth and jobs for Scotland.
“A 5% increase in overall tourism expenditure in 2015, including a 14% jump in domestic spend, is a stunning success for Scottish tourism.
“Despite a slight dip in international visitors in 2015 our spend figures remain strong and Scottish tourism continues to create jobs and sustain communities in every corner of Scotland – putting it at the heart of the Scottish economy.
“2014 was an incredible year for Scottish tourism with high impact events including the Commonwealth Games, the Year of Homecoming and the Ryder Cup raising Scotland’s profile to new levels. Nations can often experience a downturn following the kind of year Scotland enjoyed however these results prove Scottish tourism has capitalised on the success of 2014.
“As a nation we are more connected than ever before through transport and digital channels – giving us a louder voice within key markets and it is vitally important that we leverage the reputation we have on the global stage to bring new events, new airlines and new visitors.
“Scotland has a new confidence which is shining through in everything we do on the international stage. The launch of our first ever global campaign earlier this year– the Spirit of Scotland – showcases this, and all of our country’s personality, places and people to the world, inviting more audiences than ever before to sample it for themselves.”