Published on : Monday, August 21, 2017
Six museums and visitor attractions within the region have joined an exclusive network of VisitScotland Information Partners (VIPs) by committing to actively promote the local area and services offered by local businesses.
The Dick Institute, Palace Theatre, Burns Monument Centre and Dean Castle and Country Park in Kilmarnock, the Burns House Museum and Library in Mauchline, and The Baird Institute in Cumnock join a list of 66 businesses and visitor attractions across Ayrshire & Arran to sign up to the scheme.
Staff at the East Ayrshire properties already provide information and inspiration to visitors by actively promoting their local area and the services offered by local businesses. The new official accreditation will add value to the service they offer and make it easier than ever before for visitors to connect with local businesses.
Launched in May 2016, the VIP programme ties in with VisitScotland’s global Spirit of Scotland campaign, harnessing the local knowledge, warmth and enthusiasm of staff at the attractions helping visitors make the most of their trip to Scotland.
VisitScotland will provide the partner sites with official ‘iKnow’ signage and collateral, promotional material and information resources to make sure visitors receive first-class information about Ayrshire and about Scotland as a whole.
The programme has taken the country by storm since it was launched with accommodation providers, visitor attractions and social enterprises all joining up to do their bit to ensure visitors receive first-class information about the local region and Scotland as a whole.
Doon Valley Crafters, a group of crafters based in Dalmellington which specialises in keeping traditional weaving and spinning techniques alive, recently became the first social enterprise in Ayrshire and Arran to sign up to the VIP programme which is open to all types of quality-assured tourism businesses and community interest groups and social enterprises.