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Published on : Friday, September 9, 2016
In 2016 the NSW Government through its tourism and major events agency, Destination NSW made the strategic decision to extend the festival from 18 to 23 nights.“This year’s festival included an extra five nights and three new precincts which helped drive this phenomenal result and extend the positive benefits Vivid Sydney brings to the State’s visitor economy,” Mr Ayres said.
“$110 million in visitor spend is a huge result and is up 75 per cent on last year’s figure. Not only did we smash visitor expenditure, we became Australia’s largest event with 2.31 million attendees experiencing the spectacular Vivid Sydney.
“Of these attendees, almost 184,000 were visitors who travelled to Sydney specifically for the festival, generating more than 621,000 visitor nights for the NSW visitor economy.
“Vivid Sydney continues to shine bright on the State’s events calendar. I congratulate the dedicated team at Destination NSW and the many Government agencies involved in delivering another sensational event and look forward to a brilliant return of the festival in 2017.”
Destination NSW Chief Executive Officer and Vivid Sydney Executive Producer Sandra Chipchase, said the results were driven by exceptional marketing, partnership campaigns and outstanding programming.
“Our biggest ever program of light, music and ideas saw Vivid Sydney expand into new precincts including the Royal Botanic Garden Sydney and Taronga Zoo and present over 190 Music and 180 Ideas events. These initiatives supported by our marketing and partnership campaigns were instrumental in increasing both visitor numbers and the length of stay.”