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Published on : Tuesday, November 22, 2016
Although eruption of the Eyjafjallajokull volcano in Iceland brought the world’s air travel to a stop, it resulted in tourism boom in the country. With savvy self-promotion, it attracted tourists to the country where people poured in to see hardened lava, gushing geysers and hot springs. Anticipation of a new eruption is now bringing a mixed dose of eagerness and anxiety. Iceland is home to 32 active volcanic sites and it has seen many eruptions, many of which have been disastrous.
When the volcano erupted in 2010, Iceland’s tourism authorities responded with an intelligent advertising campaign, with TV and online ads in which Icelanders and visitors described how they were “Inspired by Iceland.” The lava-spewing craters projected the country as both beautiful and dangerous for the adventure seekers at the same time.
Around 1.8 million tourists are expected to visit this year, which is almost six times the country’s population. This is a great boost to the country’s economic crisis in 2008, which led to closure of banks and unemployment in the country. Many places in Iceland are now a tourism hotspot, and visitors are flocking to see the still-warm lava and craters.
Meteorologists, seismologists and volcanologists are saying that it is almost impossible to say when the next eruption will take place. In case some calamity happens, authorities are making new ways of letting visitors know through safety warnings via radio, TV, websites and social media. Tourists are most welcome in Iceland but they are also cautioned to stay alert.