Published on : Friday, June 29, 2018
Centara chief executive, Thirayuth Chirathivat stated that the hotel will be entering a significant growth phase and it is expected to double the revenue over the next five years.
To reinforce its position as a prominent name both within Thailand and internationally brand and PR communications will play a significant role.
Yupapone holds extensive communication skills, branding vision and indepth understanding of the digital media. Her expertise will help in driving an increased brand awareness and raise the hotel’s profile globally.
Yupapone before joining Centara held a management role at Hill and Knowlton Strategies. She spearheaded communication strategies for multinational corporates such as Microsoft, Nestlé, L’Oréal and Grab.
Yupapone was privileged to have been assigned with an important role and said that Centara is one of the most trusted brands in the hotel industry.
In this era of digital disruption, communication and PR strategies have tremendously changed.
She was thrilled to join Centara and bring fresh energy and expertise which will help it in increasing its international brand awareness and be a leader in the industry.