W South Beach appoints George Adel as Director of Revenue Management

Published on : Thursday, July 21, 2016

w beachW South Beach, the iconic luxury lifestyle hotel located in the heart of South Beach, announced the appointment of George Adel as Director of Revenue Management.  Adel will lead all top-line generating efforts for W South Beach, including channel distribution, pricing and strategy development for all segments.


Adel is a strategic and innovative revenue director bringing more than 13 years of experience in luxury hotels across the world to W South Beach, as a Starwood veteran who ventured into the hospitality industry at Sheraton Soma Bay Resort on the coast of Egypt’s famed Red Sea. He will be instrumental in achieving targeted goals and objectives for the South Beach property, playing a vital role in driving maximum revenue to the hotel.


Adel has managed the revenue for multiple hotels around the globe, including Seychelles and Qatar.  Other notable hotels that Adel has led the revenue efforts for include Le Meridien Dahab Resort, Le Meridien Fisherman’s Cove, Le Meridien Barbarons and the five-star W Doha Hotel & Residences.  W South Beach is his first U.S. endeavor.


“We are thrilled to have George direct the revenue efforts for W South Beach,” says W South Beach General Manager Rick Ueno. “George brings an in-depth understanding of revenue management and proven success in sales to W South Beach, and we’re excited to have him as a talented addition to the leadership team.”


A native of Egypt, Adel earned his Bachelor’s Degree in Tourism & Hotel Management from Helwan University in Cairo.


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