Published on : Tuesday, May 31, 2016
The participants were winners of the Travel Mate contest, in which budding and established writers, bloggers and social media influencers from Indonesia had the chance to visit and report on Perth, Rottnest Island, Hilary’s Boat Harbour and Margaret River over five days.
The resulting articles and photos have been published across 39 pages of the June print edition of Indonesia’s National Geographic Traveler, which sells more than 28,000 copies per month.
Content will also appear on nationalgeographic.co.id – which receives more than 750,000 visits a month from 448,000 unique visitors – as well as Travel Fotografi, Intisari, Nova Tabloid, The Jakarta Post, Kompas newspaper and social media channels such as Instagram and Steller.
A short video also appeared on Indonesia’s MetroTV 360 News.
The total estimated advertising value of all the coverage is more than $865,000.
Tourism WA CEO Stephanie Buckland said the competition, and its resulting articles and photos, had attracted strong interest.
“Indonesia is WA’s eighth-biggest international market in terms of visitor numbers,” Ms Buckland said.
“With our geographical proximity, we see a lot of potential to create even stronger links in this market. While Perth is well known as an education destination, we hope to increase awareness of the spectacular holiday attractions throughout WA.
“National Geographic Traveler is well known for its influence on destination choices and these articles will have an immediate impact on recognition of WA.”
Participants in the National Geographic visit were also on hand to discuss WA at the recent Garuda Travel Fair in Jakarta, a consumer event that attracts more than 70,000 attendees.
Promotional activity by Tourism WA – the only Australian STO at the event – aligned with tactical Garuda airfares to Perth.
Source:- Western Australia Tourism