Waikato & Hamilton Tourism gets funding boost from council

Published on : Sunday, July 5, 2015

globeHamilton & Waikato Tourism is set to receive funding from its local government partners to further boost tourism in the region. The local tourism organisation, which markets Waikato tourism attractions both domestically and internationally, will receive $1,215,000 annually from its seven council partners, up from $810,000.



Hamilton and Waikato Tourism CEO Kiri Goulter commends the decision and says all parties involved are pleased with the outcome. “The result is testament to the commitment of the city and region to tourism, which currently brings in $1b of visitor expenditure each year – the fifth highest in New Zealand.”



As a key economic driver for the region, the Waikato tourism industry generates 6 million visitor nights each year and creates over 7,700 full-time jobs.



“The city and region has an exciting future ahead with iconic attractions such as Waitomo, Hobbiton Movie Set, Raglan and Hamilton Gardens as well as emerging new products and developments including Hamilton city’s river plan, high performance sport, cycleways and developing Hamilton as a business events hub.



“Receiving the increased funding will allow us to increase our domestic marketing and business events activities as well as broaden our scope into destination management, in turn creating great economic benefit for our communities.”



Its seven council partners are Hamilton City, Waikato, Waipa, Matamata Piako, Waitomo, Otorohanga and South Waikato Districts.


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