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Published on : Saturday, May 16, 2015
The theming of future years will promote Wales’s greatest strengths and focus activities, events and attractions on the strongest qualities of the Welsh tourism offer. Following The Year of Adventure in 2016 will be The Year of Legends in 2017 and The Year of the Sea in 2018.
Mr Skates promised to personally embark on as many adventures as possible to promote Wales as the world’s home of adventure and has secured the backing of two prominent adventurers, Bear Grylls and Richard Parks, who have agreed to be Adventure Ambassadors for Wales in 2016.
The Welsh Government has invested consistently in adventure tourism products in recent years which are putting Wales on the map as a leading adventure destination. Wales now boasts iconic, reputation changing attractions such as Zip World and the world’s largest underground trampoline. Wales has World-class Mountain Biking facilities at centres such as Coed y Brenin, Bike Park Wales and Antur Stiniog. The 870 miles of the Wales Coast Path is the longest continuous path along a nation’s coastline and will play a key role in the activities for 2016, it’s development has seen a growth in products associated with the coast path – costal restaurants, visitor and activity centres. There are adventures to be had at some the major events taking place in Wales, IronMan, Festival No.6 and the Green Man Festival. There are also adventures for everyone at Wales’ family attractions, Castles and wildlife centres. Surf Snowdonia, which is due to open in the summer will also add another game changing facility to Wales’ wealth of attractions.
The launch of the Year of Adventure will see Mr Skates take a flight on the world fastest zip wire at Zip World, Velocity, at Bethesda, in the company of leading tourism figures.