Wales need more visitors from the UK

Published on : Friday, December 29, 2017

indexThe new tourism minister of the Wales has said that themed annual campaigns to attract visitors to the Wales are working but more people could be dropping in from the UK.

Tourism is one of Wales’ most important industries with visitors spending about £5bn a year. Lord Elis-Thomas said that themed years allow the Welsh Government to focus on the industry in Wales.

Year of Adventure was held in 2016, 2017 was the Year of Legends, and 2018 will be Year of the Sea.

As per 2016 figures, around 1.1 million overseas visitors came to the Wales, with numbers rising steadily over the last five years. However, numbers from the UK were scanty.

“I wouldn’t say that it’s a coincidence that these campaigns have coincided with a rise or sustaining of the figures,” according to Lord Elis-Thomas.

“If we were to be going backwards we would certainly look to see whether we could be doing something differently, but I think the idea of thematic years is certainly one we will continue to use in the coming years. It gives us the opportunity to focus on the industry in Wales and within communities in Wales on the resources that we have. We must make the most of the marketing opportunities in order to ensure that the message reaches as many people as possible,” he added.

Earlier this week, Lord Elis-Thomas said that he would promote Wales as “a principality within the United Kingdom” despite it not being one since the 16th Century and the Welsh Government deeming it a country.

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