Published on : Saturday, December 16, 2017
The chairman of MWT Cymru, Rowland Rees-Evans, an organization that has over 600 tourism and hospitality businesses across Powys, Meirionnydd and Ceredigion says the figures produced by The Tourism Barometer were generally positive but cautioned that profit margin of the business were being squeezed by rising costs.
The Tourism Barometer offers a performance snapshot of the industry and thereby evaluates the levels of business confidence all through the year.
The barometer showed that 42% of the businesses surveyed nationally had higher number of visitors than 2016, while 39% reported a same level – in Mid Wales the figures were 44% and 35%.
Over half (54%) of venues related to food fed greater number of visitors this year than what they did in 2016 and 50% of attractions and activity operators had witnessed more visitors.
Two out of five (42%) serviced accommodation, campsite operators and caravan and mentioned that 2017 had attracted more staying visitors.
A third (33%) of businesses explained that their own marketing, comprising social media, had helped to increase visitor numbers.
Two fifths (39%) of businesses expressed that a growth in profitability at the same time 35% stated profits were about the same like 2016.
Also the survey showed that 39% of operators had seen more British coming for vacations and short breaks in Wales, representing higher levels of Brits going on ‘staycations’ amid a relatively weaker pound.
Tags: Wales tourism 2017