Walt Disney Company & Singapore Tourism Board collaborates to boost tourism

Published on : Tuesday, April 18, 2017

Walt Disney Company & STBThe famous Walt Disney Company Southeast Asia (Disney) and Singapore Tourism Board (STB) entered into a three-year collaboration. This is intended to provide exclusive and fun-filled experiences based on Disney’s most popular stories and characters to the visitors. Locals and outside visitors to Singapore will be amused with a wide variety of exciting activities starting right from Star Wars, Marvel and Disney Animation, Disney Pixar themes in 2018 and 2019 respectively as part of the collaboration.

 
The collaboration will kick start with STAR WARS DAY: MAY THE 4TH BE WITH YOU Festival. It’s a three-day festival of Star Wars festival organized at the Gardens by the Bay. It would also be followed by other thrilling Star Wars-themed activations which would take place in the second half of this year.

 
To quote Lionel Yeo, Chief Executive, Singapore Tourism Board, ‘We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond. The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival held in May. Our collaboration with Disney will also offer plentiful opportunities for local event organizers and SMEs to grow their businesses and enhance their capabilities in world class branded entertainment events.’

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