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Published on : Monday, October 24, 2016
Birmingham City Council will now commission a full feasibility study and form a Commonwealth Games 2026 bid organising committee to progress the city’s bid.
Birmingham has a track record for hosting prestigious sporting in the last decade – including The Ashes, the Rugby World Cup, and Diamond League athletics.
Shakespeare England, which promotes tourism in Warwickshire, says the boost to the county’s economy could be worth millions if the city’s bid is successful.
Speaking to Observer, Helen Peters of Shakespeare England said, “Birmingham has an excellent record for attracting big sporting events – indeed the World Indoor Athletics Championships will be in Birmingham in 2018.
“These ‘Sporting Tourists’ can have a really positive impact on the area, through additional bed nights, visits to local attractions, retail activity and increases in food and beverage sales.
“As a result of global press coverage they also leave a legacy that stays for several years after the event when tourists visit the area having been attracted to what they saw during the coverage of the Games.”