Washington DC partners with WeChat to make smart and easier travel for Chinese tourists

Friday, March 23, 2018

Destination DC (DDC), the official destination marketing organization (DMO) for Washington, DC, which is one of the most popular spot for historical landmarks has partnered with WeChat to ease the Chinese tourists who travel Washnigton DC.

Through the cooperation with WeChat, one of the most important chat service in China, Destination DC (DDC)will persist to grow Welcome China, the organization’s certification program for its members looking to cater to Chinese travellers.

Participating hotels, restaurants, attractions, transportation companies, sightseeing and retail members learn about Chinese customs and resources to make Chinese leisure and business visitors feel at home in the USA’s capital.

WeChat will help the members of Destination DC (DDC) in creating their official accounts and grow into its other services including WeChat Mini Program, WeChat Pay and advertisements.

Destination DC (DDC) has been building a strong following on its Official Service account, by achieving the highest number of traffic growth among U.S. cities on WeChat in 2016.

Washington DC became the number one U.S. destination on the multi-function social media mobile application.

Juliet Zhu, Head of WeChat Marketing said that they are excited to work with the official tourism department of Washington DC.

In November 2017, Destination DC (DDC) has launched WeChat’s first City Experience Mini Program in the U.S., an immersive new program built for the over one billion monthly active WeChat and Weixin users combined.

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