Ways in which technology transforming tourism

Published on : Monday, November 6, 2017

technology transforming tourismThere are chances to get besieged with advertisements claiming to provide the best deals in terms of travel bookings on TV or websites. The disturbances related to technology of the tourism industry are not just in regards to pricing. The success of Klook, a Hong Kong-based travel startup, highlights the way in which technology can do a lot more in creating new travel products followed by new markets.


Established in 2014, Klook assists the travelers to book trip activities along with more exotic types. The platform generally aims the newly emerging independent travelers, whereas the traditional travel agencies generally focus on the mass market.


Lately, Klook has raised US$60 million in a series C round, after raising US$30 million in series B in March. This has added Goldman Sachs to its list of backers. Sequoia (lead) and Matrix Partners, existing investors have also participated in the series C round.


The company has illustrated high growth momentum. Currently, Klook has over 400 employees in 13 offices all over Asia. Its platform has over one million bookings every month. Consequently, its business has already reached a certain scale.


Klook targets to make bigger its global footprint and speed up R&D with funds to offer quality travel experiences along with booking services, indicating a promising outlook.


In 2016, Airbnb introduced Trip, a feature that provides a taste of local activities organized by the locals. The lodging website is all set to introduce a restaurant and vehicles booking to its service list. It all about a matter of time before it transforms into a full-service travel company.


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