Weak pound to make Wales a popular holiday destination

Published on : Friday, April 14, 2017

walesAccording to a travel expert, Wales might miss out a huge number of overseas tourists expected to visit the UK in the coming months.

 

 

American and Canadian holidaymakers are finding UK a more attractive holiday destination, thanks to the weaker pound.

 

 

The Welsh Government said Wales’ tourism had seen record-breaking years. Prof Garrod said more spending in marketing was needed along with improving Wales’ tourism offer. He said although there are good hotels in Wales, they are not exactly the best. England and Scotland are the biggest competitors.

 

 

“We need to redouble our marketing efforts. We need to think a bit more about investing in making Wales known.”

 

 

Being a member of the Tourism Society, Prof Garrod claimed Visit Wales spent about £10m on marketing each year whereas Scotland invested about £55m. Economy Secretary Ken Skates said, “Tourism in Wales was in a strong position”. Highlighting the International Passenger Survey, he showed that Wales received 856,000 overseas visitors in the first nine months of 2016, up 12% on 2015.

 

 

Mr Skates also highlighted opportunities this year with the launch of the 2017 Year of Legends campaign, a Welsh Government promotion to sell Wales’ culture and heritage. Prof Garrod said the Year of Legends was an opportunity to cash in on Wales’ castles with research showing over 40% of overseas visitors knowing about them.

 

Related Posts

Tags: ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 MALT-Congress 2020
  • 08 iitm 2020
  • 13 digitaltravelapac 2020
  • 15 Digital Travel EU 2020
  • 20 GWS-2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. MEETINGS AFRICA 2020

      February 24 - February 26
    2. MALT CONGRESS

      February 25 - February 26
    3. JTTX10

      February 26 - February 28
    4. TTE – TRAVEL TECHNOLOGY EUROPE 2020

      February 26 - February 27
    5. VITRINA TURISTICA ANATO 2020

      February 26 - February 28
Get our toolbar!
Review www.travelandtourworld.com on alexa.com