Weak pound to make Wales a popular holiday destination

Published on : Friday, April 14, 2017

walesAccording to a travel expert, Wales might miss out a huge number of overseas tourists expected to visit the UK in the coming months.



American and Canadian holidaymakers are finding UK a more attractive holiday destination, thanks to the weaker pound.



The Welsh Government said Wales’ tourism had seen record-breaking years. Prof Garrod said more spending in marketing was needed along with improving Wales’ tourism offer. He said although there are good hotels in Wales, they are not exactly the best. England and Scotland are the biggest competitors.



“We need to redouble our marketing efforts. We need to think a bit more about investing in making Wales known.”



Being a member of the Tourism Society, Prof Garrod claimed Visit Wales spent about £10m on marketing each year whereas Scotland invested about £55m. Economy Secretary Ken Skates said, “Tourism in Wales was in a strong position”. Highlighting the International Passenger Survey, he showed that Wales received 856,000 overseas visitors in the first nine months of 2016, up 12% on 2015.



Mr Skates also highlighted opportunities this year with the launch of the 2017 Year of Legends campaign, a Welsh Government promotion to sell Wales’ culture and heritage. Prof Garrod said the Year of Legends was an opportunity to cash in on Wales’ castles with research showing over 40% of overseas visitors knowing about them.


Related Posts

Tags: ,

(No Like Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 30 PATA


    1. IITM Delhi

      September 20 - September 22
    2. World Routes

      September 21 - September 24

      September 23 - September 24

      September 23 - September 26

      September 23 - September 26
Get our toolbar!
Review www.travelandtourworld.com on alexa.com