WeChat launches project for working with tourism authorities globally

Thursday, November 28, 2019

China’s popular social media platform WeChat has launched a project for working with tourism authorities globally to digitalize services for tapping the country’s growing outbound tourism market.

The platform has paired with partners to set up the Welcome with WeChat Alliance to leverage its ecosystem for helping participants meet the changing trends of Chinese travelers abroad.

The alliance will assist members in digitalizing their content and services, offer training on effective practices, and finance innovative solutions.

Li Zhaohui, China director with the German National Tourist Board Beijing Office, said that social media is playing a pivotal role in attracting tourists and that Chinese tourists would be drawn to the European country after the service empowerment via the coalition.
The launch of the alliance came after WeChat initiated WeChat Go in 2016, which is an open collaboration program for helping global partners serve Chinese travelers.

China is the world’s largest outbound tourism market, with around 150 million overseas trips last year.

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