Published on : Thursday, May 16, 2019
The representatives of Turkish tourism have started endorsing the country globally to take part in more of the $1 trillion weddings and meetings, incentives, conferences and exhibitions (MICE) markets, which have made prominent development in recent years.
Arranged for the fourth time in 2019, the International MICE & Wedding Forum (IMWF2019) brought together decision-makers directing the international destination weddings and MICE sector in Antalya.
Inventum Global Managing Partner Bünyat Özpak informed Anadolu Agency (AA) that in the history of tourism they had their top season in 2018 in terms of Indian weddings.
Özpak explained that they anticipated reaching twice as much as last year’s figure in wedding organizations this year. “India leads the way in the number of wedding organizations in the world,” he said. “The Indian market has started to grow slowly in Turkey, and we are now pursuing new countries. We have been concentrating on diverse and exotic markets such as China, Japan, South Korea, Indonesia and South America.”
Özpak explained that the themes covered by event tourism are extremely comprehensive, including birthdays, Oscar Awards ceremonies, the Olympic games and weddings. Özpak highlighted that wedding tourism particularly appealed to the high-income group, adding that the total market value for event tourism, including weddings, was about $1 trillion.
“This market is spreading to countries with tourism capabilities,” he continued. “Turkey is one of the most important countries with the ability to organize events. Our goal is to grow our share of the pie. We welcomed nearly 100,000 foreign groups from a 10-person high-profile birthday organization to the G20 summit of 2,000 people. We are a very strong and preferred country. We only have a lack of publicity at some points.”