West Coast brimful with visitors, creating record boom

Published on : Thursday, January 4, 2018

West Coast brimfulThe West Coast is going through a major boost in tourism with record inflow. As known to be the fastest growing tourist area in the country and at present the region is trying to find ways to cope with the extra rush of visitors.

Joseph Walker of Hokitika Sandwich Company greets the “shot in the arm” of growing business in the summers propeled by tourists.


“Make hay while the sun shines, as they say.”

He says the West Coast is all set to revise the region’s financial strategy to cope in a changing world.

“For years we sort of exploited natural resources on the coast and a lot of that is starting to drop off, so tourism is a way that we can promote our resources here and protect them, but still make some money.”

Hokitika campgrounds, of late have become busier than ever before, encashing in on fast growth in visitor numbers to the West Coast. Around 870,000 people came to region this year – a prediction of number to reach to over a million by 2021.

“We’re going to need some infrastructure developments, particularly in the hotel situation.”

The well-liked Pancake Rock township of Punakaiki fought with brim over visitor numbers in 2016. Tourism West Coast is all set to spread the visitor around the coast.

“We’ve got plenty of opportunity for dispersing people. Particularly we’ve got a lot of accommodation availability in places like Haast, Greymouth at certain times of the year, and obviously Westport.”


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