West Virginia tourism grows, reports Greater Parkersburg CVB

Published on : Monday, February 25, 2019

West Virginia tourism has seen a significant increase in visits and revenue as per the Greater Parkersburg Convention and Visitors Bureau (CVB). CVB’s annual meeting was held at Grand Pointe Conference Center in Vienna. It hosted 60 attendees, ranging from local officials to business owners and tourism partners, according to Hannah Duffield, marketing coordinator at the Greater Parkersburg Convention and Visitors Bureau.

 

 

 

 

Chelsea Ruby, executive director of the W.Va. Tourism Office, said that the Greater Parkersburg and Wood County Visitor Bureau contribute substantially to this success.

 

 

 

Ruby and her team are using the new “Almost Heaven” campaign to increase first-time visits to West Virginia. Two years back 87 per cent of visitors were return visitors. The goal is to brand a “New W.Va.” and reverse the negative stereotypes. According to Ruby, there is increase in hotel stays, traffic and overnight stays at the West Virginia state parks.

 

 

 

Last year they had 63 partners and were able to collectively purchase U.S. dollars 2.8 million in advertising. According to Duffield, Greater Parkersburg also partnered with the state Tourism Office to purchase advertising.  The state Tourism Office has a co-op advertising program for its partners. The West Virginia Tourism also has an unique opportunity called the W.Va. Explorer’s Blog. The blog is written by people across the state; highlighting events, local businesses, the stories of people and what they are doing in the community.

 

 

 

Ruby added: “Through research, we found that the song ‘Country Roads” had a lot of brand equity so we purchased the song rights”.

 

 

 

Related Posts

Tags: , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 ITB asia 2020
  • 11 Aviation Festival Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 15 Digital Travel EU 2020
  • 15 Routes Asia 2020
  • 16 G&A 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. BTL 2020

      May 27 - May 31
    2. AIR CONVENTION ASIA 2020

      June 9 - June 11
    3. HOTELEX 2020

      June 15 - June 18
    4. B-TRAVEL 2020

      June 19 - June 21
    5. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
Get our toolbar!
Review www.travelandtourworld.com on alexa.com