West Virginia tourism obtains rights to use a John Denver song for its marketing campaign

Published on : Saturday, November 4, 2017

West Virginia tourismThe West Virginia Tourism Office said that it has obtained rights to use the song “Take Me Home, Country Roads” in its marketing campaign and it will commence this week.

Made famous by John Denver, the song calls the mountain state “almost heaven.” It has almost been an unofficial West Virginia anthem since its 1971 release and was named an official state song in 2014.

Fans sing this song during West Virginia University home football games.

The tourism office says that the song will be made the centrepiece of a major ad campaign next year. According to National Public Radio, Denver first heard the incomplete song in the Washington, D.C., apartment of songwriter Bill Danoff and his girlfriend and writing partner, Taffy Nivert. They finished it and recorded it together months later in New York City.


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