Published on : Wednesday, March 14, 2018
The study analyzed over 40 tour operators of South Africa to check sector trends and identify altering market conditions in the regional wine tourism industry. South Africa is the 8th largest producer of wine internationally and ranked 12th in terms of surface area under vines.
Key findings indicate that the wine tourism industry of Western Cape has increased by 16% between 2016 and 2017.
Tour operators have also portrayed that 99% of Cape Town-based itineraries also include a tour to the Winelands. Spending patterns of wine travellers indicate higher than average expenditure that general tourists while visiting the Western Cape. This illustrates a significant aspect of wine tourism that also indicates that tourism is improving economic growth in Western Cape.
Increasing interest in unique activities like cellar tours, winemaker meetings, food and wine tasting events, food and win pairings have permitted tourists to immerse themselves in authentic experiences instead of scheduled wine tours.
Established wine destinations including Constantia, Franschoek, Stellenbosh continue to be most popular with tourists.
However, the Hemel-en-Aarde Valley in Hermanus has increased in requests by 43%, surpassing Paarl as the 4th most popular wine route. Other wine rates such as the Swartland, Helderberg and Robertson Valley have experienced significant increases.
The element of sustainability also plays a critical role in the wine industry.
Nearly 85% wine tourists feel sustainability is essential when bookings are made. Social equality, organic farming and carbon neutrality are significant considerations for wine tourists while booking trips.