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Published on : Wednesday, December 16, 2015
showing how WestJetters and Blue Santa inspired nearly 32,000 random acts of kindness across Canada and from as far away as Europe and Australia. To view the 2015 WestJet Christmas Miracle: 12,000 Mini Miracles video, please click here.
Set to the tune of the Carol of the Blue Hats, the video tells the story of a magical 24 hours where WestJetters, and those moved by their actions, went out of their way to do something special for someone else. The video’s narrative demonstrates the power a simple act of thoughtfulness can have on someone’s day. The video launches on WestJet’s social media channels on Wednesday, December 16.
“We are humbled and amazed at the outpouring of response to the mini miracles initiative. Our expectations were absolutely shattered,” said Richard Bartrem, WestJet Vice-President, Marketing Communications. “The video illustrates how the day played out. It brings to life the human connection and joy that WestJetters spread from coast to coast and around the world.”
This year’s initiative garnered 10,000 mentions on Facebook and Twitter, 200 million Twitter impressions and more than 300,000 visits to the mini-miracle website hub.
Since the launch of the very first WestJet Christmas Miracle video in 2012, videos have nearly 50 million views.
“There is no better way to celebrate the spirit of the season than with a WestJet Christmas video,” said Bartrem. “We love to package our friendly, caring and fun loving personality, attributes that are core to our brand, in one awesome, emotion-filled video.”
Tags: WestJet Airlines