Why unlocking the power of data can help airlines uncover untapped revenue

Published on : Friday, April 29, 2016

Amadeus LogoIt is an undeniable fact that the airline industry produces, and continues to produce, huge volumes of data every single day. This in turn creates a ‘data rush’ – where airlines strive to acquire, store and analyse that data in order to differentiate themselves from the competition. Whilst some have already begun extracting some value from the data at their fingertips, many are still unaware of what data they already have and most importantly, how it can be used.

Amadeus Performance Insight, which launches today, can help airlines of all sizes better understand their performance, using data to help them make better business decisions as a result. With the new technology behind Amadeus Performance Insight, airlines will be able to uncover untapped revenue, achieve higher yields per passenger, and see a more accurate picture of traveller needs and trends. Its cloud-based open architecture means that it can integrate multiple data feeds, and is scalable and flexible to the needs of airlines, with no limit on the amount of data it can handle.

Airlines can also gain insights to understand peaks and drops in travel shopping, and other purchase patterns to help them better manage demand and build personalised offers. The new Amadeus Intelligence product suite also enables airlines to analyse passenger demand for bookings, the supply and load factor of routes to ensure effective pricing strategies, and potentially improve profitability and operations by spotting inefficiencies and monitoring on-time performance.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com