Why unlocking the power of data can help airlines uncover untapped revenue

Published on : Friday, April 29, 2016

Amadeus LogoIt is an undeniable fact that the airline industry produces, and continues to produce, huge volumes of data every single day. This in turn creates a ‘data rush’ – where airlines strive to acquire, store and analyse that data in order to differentiate themselves from the competition. Whilst some have already begun extracting some value from the data at their fingertips, many are still unaware of what data they already have and most importantly, how it can be used.

Amadeus Performance Insight, which launches today, can help airlines of all sizes better understand their performance, using data to help them make better business decisions as a result. With the new technology behind Amadeus Performance Insight, airlines will be able to uncover untapped revenue, achieve higher yields per passenger, and see a more accurate picture of traveller needs and trends. Its cloud-based open architecture means that it can integrate multiple data feeds, and is scalable and flexible to the needs of airlines, with no limit on the amount of data it can handle.

Airlines can also gain insights to understand peaks and drops in travel shopping, and other purchase patterns to help them better manage demand and build personalised offers. The new Amadeus Intelligence product suite also enables airlines to analyse passenger demand for bookings, the supply and load factor of routes to ensure effective pricing strategies, and potentially improve profitability and operations by spotting inefficiencies and monitoring on-time performance.

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