Published on : Tuesday, November 22, 2016
Countless studies have shown that wifi has become as important a consideration for hotel guests in recent years as access to a pool or complimentary breakfast.
According to a survey by iPass, nearly three-quarters of respondents said they have chosen a hotel property based on its wifi capability, with one in five claiming they make purchase decisions this way for every hotel stay.
Interestingly, an airline’s ability to provide wifi on-board is also an important consideration.
Half of the busiest airports in the United States now have free Wi-Fi, including Denver, Las Vegas, San Francisco, Phoenix and Houston. Dallas/Fort Worth plans to join that list in September, teaming with AT&T in a service that will give travelers 40 minutes of free Wi-Fi in exchange for viewing a 30-second advertisement.
Some 35% said they would now choose a carrier based on such functionality being made available to passengers.