Wild Atlantic Way scoops travel award in China

Published on : Tuesday, March 7, 2017

REPRO FREE 05/03/2017, Shanghai, China – The Wild Atlantic Way has been named a ‘Best International Self-Drive Route’ at an awards ceremony in Shanghai, China. PIC SHOWS: James Kenny, Tourism Ireland (right), accepts the award for the Wild Atlantic Way of ‘Best International Self-Drive Route’, from Mr Liu Yi, CEO of HuiZuChe. Pic – Tourism Ireland (no repro fee) Further press info – Sinéad Grace, Tourism Ireland 087 685 9027The Wild Atlantic Way has been named a ‘Best International Self-Drive Route’, at an awards ceremony in Shanghai this week.


The awards were organised by HuiZuChe, a car rental portal and one of the top travel companies in China offering self-drive holidays. The Wild Atlantic Way was one of the destinations listed in the ‘Best International Self-Drive Route’ category – in good company with the likes of other driving routes in Sweden, Malaysia, Tasmania, California and Florida, to take the number one spot.


The winning routes were chosen by about 10 million Chinese travellers, who voted through an online system.


Accepting the award, James Kenny, Tourism Ireland’s Manager China, said: We are delighted that the Wild Atlantic Way has been named a ‘Best International Self-Drive Route’ in the important HuiZuChe awards. Chinese travellers have so much choice nowadays, which makes it more important than ever for us to ensure that the island of Ireland really stands out from other destinations – so this award is really good news as we roll out our busy promotional drive for 2017. This accolade will help to inspire Chinese holidaymakers to choose the Wild Atlantic Way and the island of Ireland; it also provides Tourism Ireland with another great hook to continue to promote Ireland as a ‘must see’ destination in 2017.”


Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with Chinese travel and lifestyle journalists, the organisation also undertakes co-operative promotions with key partners – including airlines and the travel trade.


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