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Published on : Monday, February 1, 2016
Tech-savvy, lover of social media, passionate surfer via Airbnb and strong controller of their wallets ― yes, these are the millennials. But this banal description is fast changing and it has turned out that 83 million Americans who fall under the millennial banner are a diverse lot and are accommodating their needs, meaning they are doing more than just creating a branded Snapchat account. So, will the millennials crave for “offline” experiences despite their affinity for social media? Will they stick to a brand if the perks are satisfactory despite being immune to loyalty programmes? Let’s find out.
There’s more to it
Millennials are becoming more and more responsible for changing the way we travel. A generation that has never experienced life without computers, millennials expect everything to be available anywhere, anytime and they are currently the most influential customers. They value elite travel status more than their older counterparts. The travel technology companies are reacting to fast-clicking, social media-influenced millennial habits. Whether travelling for business or pleasure, millennial travellers represent diverse economic preferences. But their demand for technology and design remains avowal.
It’s important to align tours and activities to fit the needs of young travellers, or 20% of the world’s tourists. By 2020, this market will be taking 47% more international trips. Unique and authentic experiences count as a pivotal point. Searches of “staycation” grew by 10% year over year from 2011-2014 and the trend of having a holiday closer to home is predicted to continue in 2016.
Millennials are reinventing the travel industry. Right from the destinations they visit to the way they share information about their trips, their influential preferences speak leagues about a particular trend of travel. Millennials are strategically thrifty and might skimp on a flight and hotel room for instance in order to splurge on a meal.