Published on : Thursday, November 2, 2017
It’s an exciting time for visitors heading to Wiltshire in 2018 and beyond, with the new Great West Way project getting underway, new accommodation, attraction news, grant projects, exhibitions and events, Wiltshire on-screen, plus food and drink news. Come and experience Wiltshire to write your chapter in our never ending story of Timeless Pleasures, Timeless Places, Timeless Wonders and Timeless Nature.
Great West Way
VisitWiltshire are working to create one of the world’s premier touring routes between London and Bristol. This is one of a number of successful projects made possible by HM Government’s £40m Discover England Fund, administered by VisitEngland.
The Great West Way follows a 125-mile route – a quarter of which is in Wiltshire – based on one of the first Great Roads commissioned by the Kings of England. It offers an extraordinary variety of English experiences not found in any other part of the country.
Visitors will be able to explore by road (coach and car), railway, waterway or by walking or cycling. It’s for curious and inquisitive travelers. Those who like to go deeper, to see, feel, do, try and taste for themselves. It’s for seekers searching for the real, authentic essence of England.
The Great West Way will promote a range of product themes reflecting the route’s tourism assets including history and heritage, food and drink, countryside, film tourism, gardens and luxury tourism.