Wine tourism is an asset of Italy

Published on : Tuesday, April 11, 2017

Victoria's wine exploredItaly is a haven for wine. Wine tourism is experiencing continuous and fast growth in Italy. According to the Observatory of Wine Tourism, wine represents the main inspiration for foreigners to visit Italy. 15% of visitors travel to the country for wine purposes. However, it is necessary to point out that only 25% of wine routes have set corresponding Smartphone apps, while 4% of them still do not have a website. Improvement in this area is needed, as these small gadgets seem almost inseparable from people in today’s world.

However, municipalities tend to invest tourist tax in wine tourism services. More than 75% of towns develop good relations with the wine routes, but nearly half of them did not yet set up an institutional tourist office. Thus, in some places, the data about arrivals and spending for wine tourism are still not collected.

Regardless of some critical issues, the links, transport, knowledge of languages and average level of restaurants, hotels etc. is considered fair by the municipalities, though not great. To quote Floriano Zambon, president of the Città del Vino organization, “Many aspects are positive and we can still improve. But we must not hide that the municipalities must make a greater effort to improve relations with the supply chain. The good relationships are good for the economy and for services and local taxes which are, as pointed out, often invested into wine tourism.”

Food, wine, art and landscapes are Italy’s greatest assets. Combination of all of them makes Italy a prized and most coveted country. 93% of tourists coming to Italy want to experience memorable food and wine experiences, while 84% of wine tourists combine cultural experiences during their vacation.

Destinations such as Castello Banfi (Montalcino) and Ceretto (Alba) are examples of the success of the combination. These destinations welcome an annual figure of 65,000 and 35,000 visitors, respectively.

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