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Published on : Wednesday, August 23, 2017
The bureau is celebrating its 70th anniversary this year and it keeps on finding new and original methods to expand the reach of its promotional efforts. For several decades now, the Dells has been quite a well-known tourist hub. However, its attractions have altered all through the years. The latest attraction, the new water park, has transformed the Dells into “The Water Park Capital of the World.”
Also, this water park is not just an attraction for the Chicagoans anymore. The bureau has spent good amount of money behind marketing and promotion which has raised Dells to a good extent.
“When I started in 1995, our total budget was $2 million,” Snyder said. “This year, for 2017 our budget is $12.4 million, so it’s grown pretty significantly.”
“We have many places that can track license plates and hotels can track zip codes so we started seeing an uptick in Nebraska visitors, so we’ve been in Omaha for a number of years,” Snyder said. “We realize we’re a regional destination, but every year we see people from California and Maine. By and large, though, the lion’s share of customers come from a three-to-five hour drive.”