Workshop for media on Sustainable Tourism Development in Colombo

Published on : Wednesday, March 22, 2017

Sustainable Tourism Development in ColomboOn March 19 Sunday at the University of Colombo, the PATA Student Chapter and alumni of the tourism programs conducted a full-day workshop for media personnel on Sustainable Tourism Development. This full-day workshop was conducted by the Alumni Association for Tourism Economics and Hospitality Management and students of tourism study programs and PATA Student Chapter at the Department of Economics, Faculty of Arts, University of Colombo, in collaboration with the Journalists Diploma Holders Association of University of Colombo. This workshop was attended by various media personnel from both print and electronic media for gathering information about the upcoming United Nations World Tourism Day celebrations and its suitable theme of “Sustainable Tourism for Development.”

To quote the Coordinator of Tourism Study Programs Dr. D. A. C. Suranga Silva regarding the objectives of the workshop, “Media play a very influential role in our life, our society, our country, in our nation, and in the world. This influential role is becoming increasingly greater than ever before.” Regarding relationship between tourism and media, he said, “Media communications technologies are imperative for frontline investments for sustainable tourism development. Sustainability is about Ecology, Economy and Equity. If this balance is to be maintained, there also needs to be awareness. Tourism is highly dependent on media because most travel decisions are made by people who have never seen the destination first hand for themselves. Herein lies the responsibility of the media; they as influencers must carry out their task of responsible and unbiased reporting to the betterment and sustainability of the tourism industry in Sri Lanka.”

Creating the awareness for developing tourism depends on two aspects: Macro problems and problems in the industry.

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